Online Shopping

Company: Flipkart  •  Platform: iOS  •  Year: Early 2016

 
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Objective
To remove design inconsistencies and bring parity across all platforms for a coherent customer experience.

Task
Adapting the new Flipkart design language to iOS and revising the existing mobile app in appearance, and content.

Role
UI Designer

Skills
Visual Design, Project Management

 
 
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* Illustrations made by Ayesha Rana

 
 

My role

  • As design owner of iOS, I was responsible for the end-to-end customer experience on the platform.
  • I executed UI mockups for the pre-order experience on the iOS mobile app.
  • I independently managed the project from conceptualisation to launch.
  • I worked closely with the engineering team to ensure functional correctness and proper implementation of the deliverables.
  • I tracked development progress on a daily basis and prioritised design features by taking a phased approach. I coordinated with stakeholders to unblock dependencies and ensure release is on time.
  • I collected internal feedback on usability via dog-fooding sessions.